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When is the right time to pivot to a new niche as an entrepreneur?

  • 22nd May'23

For entrepreneurs, deciding when is the right time to pivot to a new niche can be a challenging question to answer. However, it's essential to consider several key factors before making a move. Examining the current state of your business, market trends, and customer feedback can help you determine when it's time to pivot. 

In this article, I will help you explore the important things to consider before shifting into a new niche or industry such as:

  • Your current success level – Are you currently successful in your chosen niche or is it time for something new? 

  • How well do you understand the new market – Do you understand how the other industry works and what potential customers may be looking for? 

  • What resources do you have available – What type of budget will go into switching niches? Is this feasible given your current circumstances? 

  • Will this pivot help increase sales and profits – Will switching niches enable your company to reach more customers and make more money than was previously possible in its current state?


Signs that it's time to pivot

If you're finding it difficult to increase your customer base or expand your product sales, it may indicate a saturated market, prompting the need to explore new ideas. Similarly, if customers are no longer interacting with your products or services as they once did, this could signal the need for change. Additionally, competitors with better pricing or more innovative offerings may be stealing away potential customers, indicating a need for an overhaul of your approach.

Recognizing when it's time to pivot is crucial to remain competitive and keep up with evolving preferences and trends in the marketplace. The arrival of new technology or competitors can rapidly shift the playing field, leaving unprepared organizations behind. Delaying a pivot could result in falling behind competitors who are better prepared to succeed with the latest developments.

To ensure that your organization is ready to pivot when necessary, it's important to stay ahead of trends and remain informed of new technologies. Following industry news and keeping abreast of emerging technologies will help you stay informed and identify opportunities to make changes before being left behind by the competition.


Steps for a successful pivot

How you pivot on a niche, is a difficult question to answer. But here are a few steps you can take to make the process manageable.

First and foremost, identify your customer base and their needs. Identify potential areas of growth for them and understand what they're looking for in terms of product or service offerings. 

Next, research the industry to find out who is already doing something similar to what you want to do, as well as any trends that could help guide your decision-making process. 

Take the time to consider how your existing skillsets may be applied in this new direction - it's important to make sure that whatever change you make will be feasible with the resources available to you. 

Finally, come up with an actionable plan of implementation - create goals, timelines, budgets, etc., to set the process in motion.

Here is an inspiring example of a successful business pivot:

The business pivot of Nintendo is one of the most famous in modern history. It began in 1966 when they decided to shift their focus from playing cards and vacuum cleaners to video games. This move was a major risk but it paid off, as they went on to create some of the world’s most iconic gaming characters. Super Mario was particularly revolutionary because he provided an innovative and exciting way for kids to interact with games.

Additionally, his introduction allowed Nintendo to introduce new play styles and levels that encouraged creativity among players while providing hours of entertainment at home or in a local arcade. Nintendo’s decision to pivot its business model changed the face of gaming forever!


Considerations before pivoting

How do you know when to pivot and when to persevere? The answer often boils down to an understanding of the core problem you are trying to solve. If the current solution isn’t working and there is no way forward with your existing approach, then it might be time for a pivot. 

However, if you feel that an adjustment or tweak can still make your current approach work and achieve success, then persevering may be your best option. It is important to remember that pivots can come in all shapes and sizes. 

When faced with failure or an obstacle in achieving success, don’t immediately discard what has been done so far; simply adjust accordingly and look for new ways to reach success. 

The same goes for when faced with success – don’t get complacent! Keep looking at different angles until you have exhausted all possible avenues of reaching the most effective outcome. It is also important to see how smart women can successfully make a career pivot.


In conclusion, the decision to pivot to a new niche is complex and requires careful consideration of multiple factors. Businesses must remain vigilant and constantly monitor their market and industry trends to identify the opportune moment for a strategic shift. By staying informed and aware, you can determine when it is most advantageous to embark on a new path.

Ultimately, embracing a new niche can be a catalyst for growth and competitiveness in a constantly evolving marketplace. However, as an entrepreneur, you must approach this endeavor thoughtfully and strategically. 

Rushing into a pivot without thorough research and planning can lead to adverse outcomes. Instead, careful consideration of market trends, customer feedback, and internal capabilities will enable you to make informed decisions and execute a pivot that maximizes your potential for success.


Shellye is committed to helping people from diverse backgrounds to achieve their aspirations in careers and life. The content published above was made in collaboration with our members.

Shellye Archambeau is determined to help you with all possible strategies to climb the ladder of success. She values your feedback. Do mention them in the comment section below.

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