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10 Ways to Build Your Personal Brand

  • 27th Apr'22

Do you find it difficult to explain your value in a job interview or to potential clients? Are you confused about how to leverage your brand to secure your dream job? Regardless of the present economic scenario, recognizing one's unique value proposition and being able to turn it into a branding statement is critical for job searchers.
Your branding statement can then be simply incorporated into your elevator pitch, cover letter, LinkedIn profile, and other marketing materials. Personal branding can help you gain confidence and distinguish yourself from the crowd. It might be challenging to building personal brand, so here are ten pointers to get you started.


What's a Personal Brand?

A personal brand is a statement that combines your abilities, work experience, values, how you stand out from your industry peers, and the results you generate for your customers and company as a result of this unique combination of strengths and experiences. All of these elements should be included in building a personal brand statement to make it more comprehensive. Then, from job interviews to online networking events, you may leverage these many parts for each personal marketing opportunity.


Identify Your Key Skills

Evaluate your resume and professional achievements to get started. Make a list of the abilities and experiences you can give a potential employer or client, including any you've obtained outside of work. Interview friends and colleagues about what you do better than anybody else they know to help you define your skills. They may be able to assist you in identifying things that you might otherwise ignore. Make a list of all of their responses while building a personal brand.


Clarify Your Values

Consider the things that are most important in your life while determining your personal values. You might also think best experiences in your life and analyze what about them made you feel pleased and accomplished. Which of your personal values enhance your personal brand once you've defined them? If you value loyalty, for example, this could help you build your personal brand by indicating how you would cooperate with a company or customer. Make a list of all of your own values and highlight the ones that demonstrate what you can offer a potential employer or client.


Determine Your Unique Value Proposition

Essentially, your distinct value offer is what distinguishes you from other experts in your sector. This could include aspects like your personality, life skills, education, and work experience. Examine the profiles of five to seven other professionals in your sector on LinkedIn to help you develop your distinct value proposition. They could be in your network or outside of it. What talents and job experiences do you bring to an employer that the majority of professionals lack? Make a list of all your ideas.


Pinpoint Your Results

Your personal brand, like your CV, should communicate the results you deliver as a result of your distinct value offer. Examining your résumé and professional successes is another excellent technique to pinpoint your outcomes. Make a list of your measurable outcomes and see what they have in common.


Be Authentic

It's important to be genuine when developing your personal brand. It won't work if your brand isn't genuine. You will be unmotivated to use it, and others will be skeptical if you do. While your personal brand should seem professional, it's also crucial to utilize language that reflects your individuality. Make it as natural as possible. Don't get frustrated if this phase of developing your personal brand takes some time until it sounds natural. Continue to work on it.


Share Your Brand

It's time to start sharing your personal brand with your network and clients once you've created it. On your resume, in your email signature line, on your LinkedIn profile, and in your portfolio, you can add your personal brand. Your brand will become more natural to you as you utilize it more.


Plan Your Elevator Pitch

It's also essential to get used to articulating your unique brand. Here's when the elevator pitch comes in handy. This is a condensed version of your personal brand that should only last 12-20 seconds, or around the time it takes to ride an elevator. Your elevator pitch should have three elements: your target audience, what you supply and how it helps your audience, and an attention-getting factor. These can be a few personal facts that make your listener feel more connected to you. After you've finished preparing your elevator pitch, get input from close friends or family members. You should be able to recite your elevator pitch off the top of your head, so rehearse until it comes naturally.


Build Credibility

It's important to set up credibility in your field once you've developed your unique brand. Sharing your knowledge with others is one method to go about it. Writing articles for LinkedIn or industry magazines, volunteering at your alumni center, or attending professional networking events are all examples of ways to give back. Another option is to solicit testimonials or recommendations on LinkedIn on a regular basis. Depending on your career, creating an online portfolio where people can readily view your finest achievements may also make sense.


Find a Mentor

A mentor can assist you in staying on track with your career goals and building your brand. Someone who has effectively created their own brand is ideal. They can help you identify the skills you need to develop and the objectives you should set in order to continue to grow your business. Consider someone you'd like to ask to be your mentor, tell them what you appreciate about them, and ask if they'd be willing to assist you to develop a certain skill or goal. Even if the person refuses, being alert will allow you to learn from them.


Periodically review and revise

Because your values and accomplishments are likely to change over time, it's a good idea to assess your personal brand on a regular basis. Is it still feeling genuine? Is it a true reflection of you? As needed, make changes. Having a personal brand and actively applying it will help you find deeper meaning and purpose in your life and career.


Shellye is committed to helping people from diverse backgrounds achieve their careers and life aspirations. The content published above was made in collaboration with our members.

Shellye Archambeau is determined to help you with all possible strategies to climb the ladder of success. She values your feedback. Do mention them in the comment section below.

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