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What do you think is the ultimate way to land your dream job? Is it luck? Or a college degree? Or the perfect GPA? Or experience with other organizations? It is a personal brand. A personal brand is the intersection of perception and reality. It is the absolute need of the hour for businesses that want to elevate themselves in 2022.
Personal branding is a niche practice to brand your business as a person and not a product and service. People brand themselves to elevate their careers and businesses position themselves within an industry. It allows a person to become more recognizable and relatable on platforms such as social media platforms. It increases your visibility and credibility, thus allowing more people to take note of what you have to offer or to sell that may benefit people.
Today, when we talk about the person branding we do not limit our opinions to the business and its product or services. We tend to also look into the people's vices who are behind that business. And, while you promote your product or service in the market, it is equally important to promote yourself. I say this because I have seen enough great leaders leading mediocre businesses and mediocre talents leading great businesses. So, now you must think about what causes the difference? Again it's personal branding.
You may have some awareness amongst people in your circle. But do you think they alone can help you elevate your business, especially in 2022? 2022 with the internet at its disposal had upped the game worldwide. People are branding themselves and their businesses and are having customers across mountains and oceans. Why is that happening? It is because they are making the most of platforms like LinkedIn, Instagram, and Facebook to create their brand.
Social media has elevated the importance of personal branding to another level. In fact, it is the social media impact that has created an urgency to work on personal branding. Now if you want to make the most out of business and elevate it in 2022 and register some strong growth then focus on developing your personal brand. Furthermore, to help out, here are some personal branding tips to elevate business in 2022. The personal branding tips you are about to notice have been both tested and known to produce results if applied effectively.
I’m expecting that with the explanation and reasoning provided so far, you must have clarity now on the importance of personal branding. Therefore, without wasting any words let’s start to take a look at the various essential personal branding tips to elevate business in 2022.
The three important things required to succeed in a career and business are to know your what, why, and how. However, why always tops the sequence for important reasons. First, why refers to the purpose and belief we want to do something. Second, it becomes easier to figure out the what and how one why is known. It is because why creates the cause and cause leads to work towards how and what.
Likewise, you must understand your why for personal branding. Evaluate why it is needed. Upon evaluation, you will understand how it can better your business progress. In other ways, I can tell - figure out your niche. Find the niche in which you excel and develop your business and personal brand on it.
Personal brand priorities authenticity the most. Avoid getting on a train filled with crowds. It will eventually expose you and you may never recover from it. Say, for example, you are a digital marketing expert. However, you notice people from the sustainable energy field are getting more traction, more rapidly, and elevating their business or personal brand. Now, you may start to talk more about sustainable energy and even take in sustainable-related group meetings and discussions. It certainly can please some audiences and you may even win their trust. But what do you think when you revert to focusing on your niche?
The audience and the potential customer will turn on you for misleading. You may even develop a bad reputation as being disingenuous or not trustworthy. As a result, people and organizations may avoid collaborating or working with you. Therefore, always be authentic. Practice first, what you want to preach. Let the brand grow organically. It may take some time but it will only grow strength to strength. Moreover, it can help to know that any feedback you get is genuine. You can, further, use those feedback to improve your personal branding strategies and tactics.
Since the reach through social media is far easily available, many make the mistake of ignoring offline branding. You must not make the same mistake. The power to leverage social media to grow and develop personal brands to elevate business is more. However, let’s not undermine the impact offline branding does to a business. You can potentially come across two types of customers or clients.
One may base their decision based on your online presence and interaction. Meanwhile, some clients don’t give much importance to someone's social media stature. They understand that one can gain all those followers through fake practices such as pleasing people. These clients preferably like to meet offline before making a call to work together or not.
Therefore, you mustn’t undermine either method of personal branding. Yes, the time limit does prohibit many to focus on both sides. But even in the worst-case scenario, you must try to have both online and offline branding balanced.
Shellye is committed to helping people from diverse backgrounds to achieve their aspirations in careers and life. The content published above was made in collaboration with our members.
Shellye Archambeau is determined to help you with all possible strategies to climb the ladder of success. She values your feedback. Do mention them in the comment section below.