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Personal Branding Tips to build the brand called 'You'

  • 28th Apr'22

Oprah. Rihanna. Morgan Freeman. These are the names that come to mind when thinking about people whose distinct and consistent bodies of work have helped them build personal brands, according to Lauren Saunders, LinkedIn's head of talent acquisition.
"These are individuals that are industry powerhouses. We can tell what they stand for and what they're known for just by looking at their name, "she stated at a recent annual conference organized by Fairygodboss, an online employment community for women based in New York City.
"We know what their 'lane' is and what they're going to offer us when we interact with them - whether it's through music, TV, or reading their book," Saunders explained. "When you think of your personal branding, it's the same thing."


Know Yourself and What You Offer

According to Saunders, your brand should reflect your true personality, and establishing it requires self-reflection. "Trying to be all-inclusive can degrade your brand," she said. She claims that being someone who actively searches out different points of view is part of her brand. 

An event planner who attended described her company as "creating memorable experiences to set people up for success," such as through recruitment events. Another participant defined her brand as someone who can be counted on to do the right thing "Do what is right rather than what is trendy. Be fearless to speak your opinion and say exactly what has to be stated.

According to Saunders, creating your brand should be done deliberately, by being exact in how you represent yourself through your actions and words.
She believes that too many of us rely on our brand developing organically, which might build a personal brand that isn't quite where we want it to be or that leads us on a less purposeful route than we'd want. How a person behaves with others is an aspect of his or her brand, and sharing personal experiences is a way to promote that brand.

That story you tell, paired with those everyday interactions, establishes your personal brand, your future career, and the chances that may arise in the future for you. When you tell people about being an associate or learning how to be an inclusive manager, those are really personal tales that, correctly, should be conveyed upfront and often with as much honesty on a personal level as possible.


Relationship with the Employer Brand

We often think of employer brands as being owned by organizations, rather than by those who work for them, but how you partner with people in your team creates an effect around your brand. As brand ambassadors for our employer, we have this responsibility.


Boost your Personal Brand with These Actions

Find a trusted mentor who can tell you what other people are saying about you while you are not present and build a personal brand. "What does it mean to 'leave behind?'" Saunders inquired.

Create a strategic internet presence and look for opportunities to communicate with others at external events such as conferences. Her passion for advancing women in the workplace, as well as LinkedIn's brand as a business and employment-oriented online service.

This intersected well with her participation as a speaker at Fairygodboss's conference, which focused on advocating for change that supports women and diverse groups of employees in the workplace, according to Saunders.

Be aware of your activities and the relationships you form. These activities are a powerful aspect of who we are and our personal and employer identity. Make yourself at ease with self-promotion. This involves documenting your abilities, projects, and other accomplishments on social media channels, such as workplace awards.

Women, in general, dislike self-promotion and prefer to see themselves as more collaborative. They are apprehensive that self-promotion will be frowned upon.

However, failing to inform people of your achievements can have a negative impact on your career. In the session's chat room, one attendee mentioned that she missed out on a job because she used the word "we" too many times in an interview instead of claiming credit for her own efforts.
Casey Coffman, a session moderator, and operations manager on Fairygodboss' customer marketing team, keep track of her accomplishments on an Excel file. Then, when you need to brag about yourself, like in a performance evaluation, Coffman explained, "you can say 'I did this, this, and this,' and it becomes more about giving personal metrics."


Shellye is committed to helping people from diverse backgrounds achieve their careers and life aspirations. The content published above was made in collaboration with our members.

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