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Negotiating In Tough Situations

  • 6th Dec'21

Negotiation is one creative strategy that guarantees transparency to all parties as they get to keep some of their terms and conditions. It is vital to improving your negotiation skills as they are the most demanding skills in today's business world due to the unpredictability hovering around businesses. During the pandemic, we have witnessed many challenges that have questioned every entrepreneur's intellect on being prepared with effective business strategies. More importantly, we need to assess how to negotiate in tough times? Is there a catch to it or a pre-defined procedure?


What is Negotiation?

Negotiation is an evolved process to resolve a conflict between two or more parties, ensuring no one bears the loss entirely. A prevalent example of negotiation is salary negotiations. While it does not guarantee to agree on one party completely, it does not discard the point of view of the others either. Negotiation is one of the practical tools of marketing.

To negotiate in tough times does not require you to follow a procedure; however, it implies you consider specific vital tips to ensure success. Negotiation in tough times prepares you for challenges that can creep up any time in the ordinary course of business. 


Tips to Negotiate During Tough Times

Practice Diplomacy

It is normal to feel competitive about your opinions during negotiation. However, do not get rigid with your perspective. Encourage the other party to talk about their position and how important the deal is for them. When you practice diplomacy by letting the other party open up and genuinely try to find a solution that benefits both parties, you can actually come up with alternative options.

There is a need to conduct negotiations amicably. You must never forget the importance of psychology in successful negotiations.


Recognize Shared Interest

Analyze what interests are common to the other party. For example, during negotiation in real estate, factors that can amp up the deal for both parties are the property's prime location, or amenities included. When you make the other party (buyer in this case) see the importance of these factors, you can bring them on the same page as you. When you do that, negotiation becomes easy, and you could get even bigger problems under the microscope to find a collaborative solution.


Be Flexible

Negotiation in tough times isn't too huge a task if you know where to be flexible. It's impossible to get the other party to agree to all your terms and conditions. There might be some differences, and you should pitch in with an affirmation even when it's not entirely in your favor. Your flexibility could encourage the other party to make adjustments, contributing to a win-win for both.  

The working idea around negotiation in tough times is to not hold on to your perception too firmly. You must understand the thought process of the other party and meet somewhere so that the loss does not fall on one party altogether. Also, a successful negotiation grows your network extensively.


Know What to Share and What to Save

One effective negotiation strategy is to understand how much information you must put out to the other party to ensure transparency. But first, assess the other party's intention; how serious they are with the offer, their openness in the whole matter, and such similar factors. Conduct a background check on the authenticity of the parties involved in the negotiation. Ensure a preview of the discussion with your team to understand how much to share and save correctly.


Forbid Tension of any Kind

Negotiation in tough times is driven by the negotiator's will to ensure a fruitful outcome. It implies they do not become aggressive in any situation, forbade tension, and deal calmly even when they have to sacrifice a lot. They focus on finding solutions that meet the needs of both parties. The negotiator ensures a smooth negotiation during tough times by assessing the other party's style.


Adapt but with Reciprocation

Negotiators often adapt to the other party's demands to negotiate in tough situations. They make compromises in most of the deal terms to enable a smooth negotiation and build an excellent relationship with the other party in the process. However, reciprocate with the value you get. To not lose out on your position in the negotiation, make a counteroffer based on the terms you get in return from the other party. Always spare more time to think if you should make the first offer for negotiation.


Always Have an Alternate Plan

Negotiation in tough times could either be a success or a failure. Hence always be prepared with a plan B. Letting go of expectations can clear your mind to concentrate on a better presentation during the negotiation process. It will help you judge the other parties' intentions and make a deal that works in favor of all.


Show Them the Deal Their Way

Most negotiations fail because the negotiator fails to walk the other party effectively through the deal. Show the other party how they could benefit from the agreement. What value will they get once the negotiation is a success? When you spell out the minor and significant victories to the other party during the negotiation process, you take a step in making it a success. It convinces the party to believe in the deal and proceed with it.



To effectively negotiate in tough times, focus on getting the best out of the situation for all the parties involved. It must not be driven by insults, false information, or unfair opinion. 

Harvey Robbins correctly quotes, "Place a higher priority on discovering what a win looks like for the other person!"


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Shellye Archambeau is determined to help you with all possible strategies to climb the ladder of success. She values your feedback. Do mention them in the comment section below.

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