Floating Icons on Left Border

How to Change Careers by Using Your Personal Brand?

  • 30th Jul'22

Developing your personal brand is essential to landing the job you want. It might have a long-term impact on both your income potential and professional path. The path to your ideal job is rarely straightforward. Your objectives change with time, so it makes sense to desire to broaden them or change course.
However, the question that emerges in this situation is how your personal branding can help you change careers. The points listed below will help you grasp this in great detail.

 Identify good building blocks

The first step is to determine which of the traits and abilities that make up your personal brand can translate to the kinds of new roles you're pursuing. You have acquired these qualities and skills during your career. (And many will probably do so!) By identifying these building blocks you will also be able to achieve career goals efficiently.

Be sincere in all your communications

The majority of people don't demand perfection. You should act sincerely when describing who you are and your passion for what you do. So next time while you are discussing your passions and the reasons you enjoy what you do with people, just be straightforward. Being genuine can make a big difference.


Make use of your resources

One of the golden rules of personal branding is to identify your brand's distinctive qualities and ask individuals who know you best what they think of your brand. People who know you best are the ones who can help you to identify your personal brand so you can best promote it for job purposes.


Personalize and evolve your messaging

You're ready to develop the messaging surrounding your personal brand once you've thought about your core competencies and devised a plan to advance your career. Now is a good time to invest in or update a personal website using a simple website builder.

Adjust the messaging for your personal brand on your website and social media to match what you intend to accomplish in the future. Play with the wording, and don't be afraid to speak out about your professional strengths. You can decide how to present your advantages and the direction you wish to go. You may achieve the career move by focusing on creating a clear path and adapting your voice.


Think like a leader

Bring your knowledge and ideas to the world. Never worry about saying what other people are saying or what you believe the general public wants to hear. Share your insights on your field and job with the community. What has proven effective? Write blog posts or articles to advise your network on what has and hasn't worked for you in your sector.

Prepare in advance

Proactive workers who are constantly one step ahead and have a solution to an issue before being asked are highly valued by managers. 
These are the persons who are given promotions first when there is a chance for one. Ironically, we as an individual overlook this quality in us. And because this quality is overlooked it’s a bit tough when you are changing careers through personal branding. Do not undervalue your ability to prepare yourself in advance at work or in your personal brand because you have not yet recognized the value of taking control of your job.


Examine yourself

Examine your professional history to evaluate your accomplishments, growth, and objectives. Are there any opportunities for development or shortcomings? Empower yourself in those areas only. Be a lifelong learner and have an open mind as an investment in your growth as a person and your career. Employers will be impressed by your desire to learn, develop, and get better.

As a final observation, I would like to add two things that can help you to get ahead in your career - whether you stay in your organization or decide to leave it in time. So the first thing is to always concentrate on bringing value to someone's life when you are building your personal brand, whether it be by solving an issue for them or by mentoring them. You will be surprised to notice that we often fall into the trap of our “personal interest.” While it is ok to think about yourself, if you are trying to help people in your network achieve their goals that is more than fulfilling. The second thing is while you are on the journey of developing expertise, practice being humble as well. Kindness is remembered in the long run.


Shellye is committed to helping people from diverse backgrounds to achieve their aspirations in careers and life. The content published above was made in collaboration with our members.

Shellye Archambeau is determined to help you with all possible strategies to climb the ladder of success. She values your feedback. Do mention them in the comment section below.

Post Your Comment